Given Bumble’s growth — the app reached 1 million users within a year of launch — the app seems like a reasonable target for Match Group’s growing portfolio of dating/matching services.
Bumble has also been known to be forward thinking when it comes to building community around a dating app – for example the startup opened a physical space in New York this summer to serve as a place for matches to meet up IRL.
The Hive will be located in Soho at 158 Mercer Street, and will be open Thursday – Friday 8am-2pm and 4pm-10pm, Saturdays from 10am-2pm and 4pm-10pm, and all day Sunday from 10am-8pm.
Badoo and Andreev would later acquire a majority stake in Bumble.
The space is really decked out in Bumble’s unique flavor — click through the album below to see the space.
A physical location is the first step in the dating startup’s attempt to formalize the community that has naturally formed around the Bumble brand.
However, there’s some odd irony in Match’s offer to Bumble given that the two companies haven’t always existed in e-harmony.
Back in 2014, when Match Group was a branch of IAC, now-Bumble founder and CEO Whitney Wolfe sued Tinder and IAC for sexual harassment and sexual discrimination.
Exclusive dating app The League is going monochrome.