World War I was the beginning of "pink-collar jobs" as the military needed personnel to type letters, answer phones, and perform other tasks. The field of nursing also became "feminized" and was an accepted profession for women.
In 1917, Louisa Lee Schuyler opened the Bellevue Hospital School of Nursing, the first to train women as professional nurses.
Hence, the creation of the term "pink collar," which indicated it was not white-collar but was nonetheless an office job, one that was overwhelmingly filled by women.
Pink-collar occupations tend to be personal-service-oriented worker working in retail, nursing, and teaching (depending on the level), are part of the service sector, and are among the most common occupations in the United States.
They were instructed to be the protector and partner to their boss behind closed doors and a helpmate in public.
These women were encouraged to go to charm schools and express their personality through fashion instead of furthering their education.
Employers also paid women less than men because they believed in the "Pin Money Theory", which said that women's earnings were secondary to that of their male counterparts.Companies may sometimes blend blue, white, and pink industry categorizations.Its origins, however, go back to the early 1970s, to when the equal rights amendment, ERA, was placed before the states for ratification (March 1972).Unfortunately, most women who worked in the factories did not earn enough money to live on and lived in poverty.Throughout the 20th century certain women helped change women's roles in America.In the United States, a pink-collar worker performs jobs in the service industry.