The key word here, "consequential," means that women's looks are dependent on their ability to secure a man and a relationship.Women aren’t going after less attractive men, they are being pursued by them more often.According to a study published in UK’s Telegraph, less attractive men are inherently more confident about their looks due to an evolutionary trait that keeps them from missing mating opportunities.It's a false confidence, but confidence, nonetheless.
But at a certain point, this advice comes back, ringing truer than ever.
Women, on the other hand, are less obsessed with the genetic makeup of their children and are looking for stability in a man, not just strong genes.
Having a hotter wife is also the reason husbands are more attentive and motivated to make their marriage work.
They don’t want to wonder where your affection lies and have to guess your true feelings.
Having a less attractive man means having someone who isn't easily going to drop you for a hotter girl.
It brings us back to the idea that less attractive men are more appreciative, and women just want to be adored.