When users browse for potential dates, they first look at pictures to see if they can find any they like before focusing on anything else.
This weighs in heavily if the person is looking for a short term non-committed relationship.
Part of the reason online dating has become so accepted and popular is that people have taken huge chunks of their lives online.
Today, people can learn, have fun, work, shop, and communicate with each other all online.
People no longer have to be home, at the office, or at an internet café to try their luck with finding a partner.
But the most obvious expression of people's tendency to use quicker and more efficient tools is the rise of mobile dating apps.
This ties in with the shift towards spending less time on the internet and quickly moving to real world interactions.
These are convenient and can be accessed anywhere, right from the palm of the hands.
Features like notifications for activity such as messages, profile views, pokes and the like, make this even quicker and more convenient.
The average person can easily find their way around an everyday website.
Apart from the lack of access to technology, the other main reason most people couldn’t see online dating as a legitimate way to find partners was its social connotation.
The evolution of online dating can be divided into three periods.