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In late 2007, Facebook had 100,000 business pages (pages which allowed companies to promote themselves and attract customers).These started as group pages, but a new concept called company pages was planned.Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as "People From Work" or "Close Friends". Additionally, users can complain about or block unpleasant people.

Users can add other users as "friends", exchange messages, post status updates and digital photos, share digital videos and links, use various software applications ("apps"), and receive notifications when others update their profiles or make posts.On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for 0 million, giving Facebook a total implied value of around billion.Microsoft's purchase included rights to place international advertisements on the social networking site.Facebook makes most of its revenue from advertisements which appear onscreen, marketing access for its customers to its users and offering highly selective advertising opportunities. held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of 4 billion.On July 13, 2015, Facebook became the fastest company in the Standard & Poor's 500 Index to reach a market cap of 0 billion.The founders had initially limited the website's membership to Harvard students; however, later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University.

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